The culture section is the heartbeat of The Juggernaut. Here, you’ll find journalism that explores everything from how “Welcome to India” became the Brown internet’s first joke to how Black TikTok creators are paying homage to Bollywood.
We especially love digging into the intersection of South Asian stories with other non-Western cultures. Think: why Nigerians love Bollywood, how Korean dramas crash-landed on South Asian screens, and the rise of Russian literature in Sri Lanka. We've also profiled several cultural icons, from Padma Lakshmi to Amitav Ghosh to Mira Nair to Riz Ahmed.
Why it matters: Mainstream media has long failed to examine the contribution of Brown stories to global culture at large. We’re here to change that. We dig deep to answer: why are we the way we are today? Our culture reporting span the U.S., Canada, England, Australia, South Africa, India, Pakistan, Bangladesh, Nepal, Sri Lanka, Afghanistan, the Maldives, and many more.
April 13, 2022
How 'RRR' and 'Baahubali' Raised the Bar for the Indian Blockbuster
Filmmaker S.S. Rajamouli has achieved the Hollywood blockbuster effect — using large budgets for even larger box office payoffs — by turning Indian folklore and the freedom struggle into must-see epics.
February 4, 2022
Shoba Narayan and Michael Maliakel Hope Aladdin’s Historic Run Doesn’t “End with Us”
We chatted with the leads about why the Broadway musical has Disney’s highest bar sales, how they influenced the choreography, and where the franchise should go next.
October 22, 2021
How Mughals Turned Into Hindi Cinema’s Newest Villains
From “Mughal-e-Azam” to “Jodhaa Akbar,” Bollywood has long been fascinated with the stories and extravagance of the Mughal empire. But in recent years, films have reduced the Muslim rulers to caricatured villains.
October 1, 2020
What Detroit Tells Us About How America Divides its Black and Brown Communities
As protests for Black lives continue nationwide, South Asian organizers in the metro Detroit area are challenging anti-Blackness — and narratives about Detroit — in their communities.