Culture | The Juggernaut

Culture

The culture section is the heartbeat of The Juggernaut. Here, you’ll find stories that explore everything from how “Welcome to India” became the Brown internet’s first joke to how Black TikTok creators are paying homage to Bollywood.

We especially love digging into the intersection of South Asian stories with other non-Western cultures. Think: why Nigerians love Bollywood, how Korean dramas crash-landed on South Asian screens, and the rise of Russian literature in Sri Lanka. We've also profiled several cultural icons, from Padma Lakshmi to Amitav Ghosh to Mira Nair to Riz Ahmed.

Why it matters: Mainstream media has long failed to examine the contribution of Brown stories to global culture at large. We’re here to change that. We dig deep to answer: why are we the way we are today? Our culture stories span the U.S., Canada, England, Australia, South Africa, India, Pakistan, Bangladesh, Nepal, Sri Lanka, Afghanistan, the Maldives, and many more.

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