Sneha Mehta

Sneha Mehta is a writer and designer, based between Mumbai and New York. She writes about the cultural implications of design, and how the objects we surround ourselves with shape our identities.

Latest articles

Fabindia: How an American-Founded Brand Defined the Handcrafted Indian Aesthetic

John Bissell’s cult lifestyle brand has supported rural artisans for over 60 years. But will the company’s looming IPO put this very mission at risk?

Sneha Mehta

November 16, 2021

Fabindia: How an American-Founded Brand Defined the Handcrafted Indian Aesthetic

How Ajay Bhatt, Co-Inventor of the USB Port, Became a Rockstar

Twenty-five years ago, the universal port changed computing as we know it — but the inventors never profited. We interviewed him to find out why that was intentional.

Sneha Mehta

October 05, 2021

How Ajay Bhatt, Co-Inventor of the USB Port, Became a Rockstar

Art Deco: Mumbai's Architectural Tie to Miami

Despite nearly 9,000 miles separating the two cities, they are home to the largest concentration of Art Deco buildings in the world.

Sneha Mehta

September 01, 2021

Art Deco: Mumbai's Architectural Tie to Miami

Controversial Sabyasachi H&M Collection Sells Out — What Gives?

The luxury Indian designer garnered criticism for partnering with the Swedish fast fashion label. His ready-to-wear collection sold out anyway.

Sneha Mehta and Snigdha Sur

August 18, 2021

Controversial Sabyasachi H&M Collection Sells Out — What Gives?

How the Amul Girl Became India’s Conscience

The iconic butter brand’s take defined how Indians consumed news. But with less room for political dissent, the Amul girl has been holding her tongue.

Sneha Mehta

July 28, 2021

How the Amul Girl Became India’s Conscience

How Matchboxes Became a Stand-in for Indian Visual Culture

The aesthetics of Indian matchbox covers have seen a resurgence as contemporary artists celebrate the work of designers who still remain largely unknown.

Sneha Mehta

May 19, 2021

How Matchboxes Became a Stand-in for Indian Visual Culture

Decolonizing Design

A $100 laptop was supposed to change the world. Its failure reveals the dangers of the design and tech industry’s Western-centric conditioning.

Sneha Mehta

September 17, 2020

Decolonizing Design

The Kurta Makes its Fast-Fashion Debut

UNIQLO’s kurta collection popularizes the ancient South Asian garment, but also elicits mixed reactions.

Sneha Mehta

July 13, 2020

The Kurta Makes its Fast-Fashion Debut

Keeping Up with Cultural Appropriation

Are celebrities playing dress-up with South Asian fashion appropriating culture or celebrating culture? The problematic trend and corresponding debate hasn’t really gone away.

Sneha Mehta

May 21, 2020

Keeping Up with Cultural Appropriation

Why America’s Manhole Covers are “Made in India”

How a simple inscription embedded in the streets of America’s cities can trigger nostalgia and reveal stories about global trade.

Sneha Mehta

March 31, 2020

Why America’s Manhole Covers are “Made in India”
logo

The Juggernaut tells untold, smart South Asian stories and news you won't find anywhere else.

The Weekly

It’s like your other email briefings. But Browner. Join thousands and get the best newsletter that curates the global news on South Asia(ns) every Sunday.

Categories

HQ

AboutEthics PolicyNewsletterPitch UsShopCareers
© 2021 THE JUGGERNAUT® ALL RIGHTS RESERVED.
Privacy PolicyTerms of Use