The Unlikely Sponsor Behind the New York City Marathon
TCS pours tens of millions of dollars into global marathons every year. That few know what it does or its Indian origins is by design.
Today, Indians and Indian Americans have founded or run some of the biggest public and private tech companies in the world — Alphabet (Google), Microsoft, Adobe, Robinhood, Instacart, BYJU’s, OYO Rooms, Nykaa, Clubhouse, and more. They also train the next generation of business leaders, as deans of Harvard Business School.
We’ve covered everything from whether Robinhood is a victim of its own success to how BYJU’s became the highest valued Indian startup, to why Nykaa is poised for success in its IPO. We've examined how Amar Bose reengineered sound and two Pakistani brothers invented the world's first PC virus. We’ve looked at how Apple is looking to increase manufacturing in India, why Reliance’s Jio Platforms became the deal of a lifetime, and much, much more.
Why it matters: At The Juggernaut, we dive into the stories of these companies and the people behind them. As more South Asians lead companies that touch more lives, and more investors invest in both South Asia and its diaspora founders, we’re there to cover it. We bring our expertise in business, technology, policy, and economics to add clarity to where companies have been and where they are going.
John Kapoor, the Billionaire Pain Hustler
The Indian American’s drug company pushed its fentanyl spray at any cost. But did jailing him change anything?
Who is Instacart’s Apoorva Mehta?
As the grocery delivery company goes public today, the mysterious India-born founder’s journey leaves more questions than answers.
The Undoing of Vijay Mallya, the “King of Good Times”
Two decades after founding Kingfisher Airlines, the former billionaire beer baron still owes India $1.4 billion.
Glutathione: The Injectable, Modern-Day Fair & Lovely
Skin-lightening cream’s newer, more expensive cousin is taking over pop culture. But the latest “solution” to an age-old fixation presents new dangers.
How Barbie Failed Black and Brown Girls
Life in plastic isn’t fantastic if you aren’t blonde and blue-eyed.
How Whiskey Won India
In 2022, the country overtook France to become the world’s largest consumer of the spirit by volume. Now, Indian single-malts are shaking things up.
South Asia’s Stinkiest Beloved Treat? A Laxative.
How Big Ayurveda turned Hajmola, the lip-smacking digestive aid, into candies.
7-Eleven and South Asians, An American Success Story
The franchise became both the lifeline of new immigrants — who own as many as 70% of 7-Elevens in the U.S. — and the punchline of racist jokes.
How Diipa Büller-Khosla Got to Cannes — And Brought Her Brand
She was the first Indian-born influencer invited to the exclusive event. The indē wild founder is now bringing more Indian women with her.
The Motel Patels Built Empires. For Younger Generations, It’s Complicated.
Gujarati Americans own over 60% of America’s motels. But, for some, joining the family business is too close to home.
How Cruises Became South Asian Getaways
Bollywood and value for money ignited our wanderlust. Now, those approaching retirement and seeking comfort are some of the industry’s newest patrons.
Is the Bollywood Song Dead?
Indian music is seeing a significant shift from film songs to those of independent artists. For some, it’s about time. For others, it’s an existential threat.
How Shan Masala Spiced Up Diaspora Tables
Despite competition and import bans, the Pakistani venture built a global, $250 million business whose fans swear by its innovative spice blends.
How Singer Set South Asian Women Up For Success
The American sewing machine had a slow start in the Indian subcontinent. Today, it has changed women’s finances, and futures, forever.
How Kumon Bred Persistence and Panic Among South Asians
The after-school program was a fixture for the South Asian diaspora. But, after peaking in the 2000s, does it now hold the same draw?
Bikram Choudhury, the Sexual Predator Who Built a Yoga Empire
How a boy from Bengal founded Bikram Yoga and minted millions, only to abuse his students and escape justice.
How Steve Jobs’s Trip to India Helped Create Apple
The tech legend’s search for spiritual enlightenment in 1974 honed his intuition and sowed the seeds for the most valuable public company in the world.
How Horlicks, Bournvita, and Complan Took Over India
World War I, celebrity ads, and scare tactics ensured that a Western concoction became a mainstay for the subcontinent and its diaspora.
Saravana Bhavan: Dosa, With a Side of Murder
Around 20 years ago, a Chennai court convicted the infamous restaurant chain’s founder of murder. What happened next was equally surprising.
Yale Was Built on Stolen Riches from India. Why Don’t We Talk About It More?
Elihu Yale became the reluctant namesake of the prestigious university by exploiting Indian diamonds, textiles, and even mango chutney.
AI: The Battle of the Brown CEOs
Things are heating up between Google’s Sundar Pichai and Microsoft’s Satya Nadella after the Microsoft-OpenAI deal. But does it matter who wins?
Caring for South Asian Elders in the U.S., Miles from Home
While enrolling aging parents in nursing homes is common practice in the West, for South Asian American families, it’s more complicated.
Hot Tamale Louie: The Pakistani, Tamale-Slinging Cowboy
How Zarif Khan changed a Wyoming town and redefined what it means to be American.
Trinidadian Doubles, the Unlikely Street Food Hit
How the national dish lifted families out of poverty, led to a family feud, and changed Caribbean cuisine forever.
How the World Lost Dhaka Muslin
Once Bengal’s pride, the translucent fabric vanished under the British. Centuries later, can Bangladesh now resurrect it?
Camelback Ventures is Bringing South Asian Films to Arizona
State tax credits have spurred a $10 million evergreen fund to invest in South Asian projects in Hollywood, and bring them to the Grand Canyon State.
Homeopathy in South Asia: Snake Oil or Salve?
How a German semi-scientific approach to curing disease became big business in the subcontinent.
Subhash Kapoor: Art Dealer by Day, Idol Thief By Night
How the prolific antiquities trafficker hatched a scheme to smuggle hundreds of millions of dollars of Asian artifacts — and succeeded.
How FTX’s Ramnik Arora and Nishad Singh Joined SBF’s Inner Circle
And how they disappeared after the crypto stock exchange’s collapse.
Deepika Padukone is Ready to Build an Empire
The launch of 82°E, her self-described “self-care” brand, is only the start for the Bollywood superstar.
The NBA’s Big Play for India? Ranveer Singh
The basketball league has targeted the country for years. Now, it’s investing in everything from Hindi broadcasts to a Bollywood star — but will it work?
Even Parle-G Isn’t Immune to Change
The iconic biscuit — long associated with consistent branding and pricing — shrunk its packaging twice in just the past year. But did anyone notice?
The Spicy Texts Between Elon Musk and Parag Agrawal
Ahead of the Twitter vs. Musk trial, recently released text messages between the billionaire and current Twitter CEO reveal drama and chaos.
How “Jugaad” Became a Bad Word
Once a business buzzword, the Indian practice of makeshift, creative solutions is now — at times unfairly — associated with half-baked, shoddy work.
The South Asians of OnlyFans
Thousands of South Asian creators have found sexual and economic empowerment on the X-rated platform — yet their work is shrouded in shame.
How Bhut Jolokia, the Ghost Pepper, Took Over the West
Dubbed the hottest pepper in the world in 2007, the unique northeastern Indian chili became a tempting challenge for Western palates. But what got lost in the process?
How Cartier Built an Empire by Claiming Indian and Islamic Art as its Own
From its Tutti Frutti collection to bejeweled cases, the French luxury jewelry house has long appropriated Eastern influences, calling it aesthetic exchange.
How ‘The Dropout’ Recasts Sunny Balwani as the Angry Brown Man
The new Hulu series generously gives founder and CEO Elizabeth Holmes a back story while only villainizing her counterpart, who faces similar charges of fraud.
Meet the Indian Family Behind Chicago’s St. Patrick’s Day Celebrations
Since 2019, an emerald dye from Chemworld International has been a key part of one of the country’s most unique Irish traditions.
Indra Nooyi is an Optimist
We chatted with the former PepsiCo CEO about crypto, support structures for thriving families, how she came to love pizza, and much more.
How Maggi Created a Generation of Experimental Cooks
The iconic instant noodles packet turns 40 in India, its biggest market, this year. Here’s how Maggi, despite a 2015 ban in the country, reshaped snacks and meals forever.
Who is Sunny Balwani?
Former Theranos CEO Elizabeth Holmes has accused her number-two of psychological and sexual abuse, yet little is known about him and his motives.
The Business of Brown Beauty
Indian-inspired and South Asian-targeted beauty and skincare brands could be the next big trend. But to go the Korean beauty route, these products still have a long road ahead.
Fabindia: How an American Founder Defined the Indian Aesthetic
John Bissell’s cult lifestyle brand has supported rural artisans for over 60 years. But will the company’s looming IPO put this very mission at risk?
Why We Rarely See Bengali Restaurants Outside Bengal
Is London’s Chourangi a sign that global appetites are changing, or will Bengali food take longer to make its well overdue mark?
How Diwali Marketing Went Mainstream in the U.S.
More brands than ever before are promoting their products to Hindu Americans with targeted Diwali ads.
Why There Are 25 Clock Emojis but No Dosas or Samosas
A decade since the launch of the first set of 722 standardized emojis, people are still petitioning for better representation of the very cultural objects that they hold dear.
How Himalayan Salt Sold a Rosy Dream
This pretty pink rock has been touted as a cure for COVID and a healthy staple of wellness culture. But behind that salt lamp glow hides many falsehoods — it’s not even from the Himalayas.
How Ajay Bhatt, Co-Inventor of the USB Port, Became a Rockstar
Twenty-five years ago, the universal port changed computing as we know it — but the inventors never profited. We interviewed him to find out why that was intentional.
The Evolution of Eyebrow Threading Salons
For years, threading salons served as an economic lifeline for immigrant women. Today, a new wave of first- and second-generation women are still looking to make it in the industry, on their terms.
How Two Pakistani Brothers Created the World’s First PC Virus
The 1980s Brain virus made its creators Basit and Amjad Farooq Alvi infamous, and made John McAfee a billionaire.
Controversial Sabyasachi H&M Collection Sells Out — What Gives?
The luxury Indian designer garnered criticism for partnering with the Swedish fast fashion label. His ready-to-wear collection sold out anyway.
How Nykaa Built a Billion-Dollar Beauty and Fashion Empire
The female-led unicorn is set to make history as one of the few profitable Indian companies to IPO later this year.
Dunkin’ Runs on South Asian America
Indian, Pakistani, and Bangladeshi immigrants have been a big part of the chain’s success. But as larger franchise networks take over, newer arrivals can no longer get their foot in the door.
How the Amul Girl Became India’s Conscience
The iconic butter brand’s take defined how Indians consumed news. But with less room for political dissent, the Amul girl has been holding her tongue.
One Year On, Justice Eludes Fahim Saleh
On July 13, 2020, the Bangladeshi American tech entrepreneur was murdered in his NYC apartment. Over a year later, his family is still seeking justice.
Pegasus: How Israeli Software Spied on Indian Citizens
The revelation has led to widespread civilian outrage and paranoia. Opposition parties have accused Prime Minister Narendra Modi of treason in what’s being touted as “India’s Watergate.”
How Amar Bose Engineered Today’s Sound
A curious Bengali American kid with a love for tinkering built a multi-billion-dollar company and changed the way we listen to music.
What Zomato’s IPO Means for Indian Tech Startups
The first Indian IPO of the year, which raised $1.25 billion for the company, could herald a new era of exits for Indian tech startups.
The Rise of South Asian Rental Startups
Several startups are competing to be the Rent the Runway of South Asian fashion. But does the market exist for them?
How India Loved, Lost, and Returned to Coca-Cola
In India, a bottle of Coca-Cola is synonymous with celebration. But the country's love affair with the soda wasn't always smooth sailing — Coke was banned in India for nearly 20 years.
How Fast Company’s Stephanie Mehta Broke the Mold
In an industry largely dominated by white men, the magazine’s editor-in-chief has brought a fresh perspective to the business reporting world.
How America’s Patel Brothers Won the Indian Grocery Game
For many new immigrants, the store was a saving grace in a world full of Wonder Bread and Ruffles. But for their children, is the supermarket still a necessity or simply nostalgic?
Streaming Wars: The Battle for Diaspora Viewers
As streaming behemoths like Netflix and Amazon fight to win the U.S. South Asian diaspora market, Indian streaming services are throwing their hats into the ring.
How Dream11 Became India’s First Gaming Unicorn
India's fantasy sports platform has captured the attention of the country's rabid cricket fandom. Now, it wants to be India’s only answer to sports.
“Femininity with a Bite”: Why Prabal Gurung Gets Political
The Nepali American fashion designer sat down to chat about dressing everyone from Kamala Harris to Deepika Padukone, why strong women inspire him, and the enduring fashion of 'Rangeela.'
BYJU’s: From a Classroom to a $16.5-Billion Ed-Tech Giant
Byju Raveendran, a tutoring whiz and India’s youngest self-made billionaire, built India’s most valuable startup. But the story isn’t without controversy.
The New Wave of Kabul Entrepreneurs
From steakhouses to bowling alleys, founders are building ambitious, homegrown businesses — by Afghans, for Afghans.
“Be Careful”: WhatsApp Forwards Spread Fear and Misinformation
Messages intended to increase awareness of potential COVID transmission among South Asian Americans, but the impact has been more alarming.
How Trader Joe’s Became Known for Its Indian Food
The American grocery chain inadvertently built a line of products — from lamb vindaloo to spicy chakri mix — that appeal to South Asians and non-South Asians alike.
Talking Shop with Ankiti Bose
The co-founder and CEO of Zilingo talks about her startup, sustainable supply chains, and of course, Sabyasachi.
Black Women, Indian Hair
For decades, Indian temples have been selling hair to Black women around the world as part of the $58 million human hair export industry.
How Rafat Ali’s Startup Skift is Weathering the Pandemic
As the media industry contracts, with advertising budgets and in-person events drying up, Skift is betting on its innovative founder.
How South Asians are Building Community on Clubhouse
As the audio app takes off, Brown members are leading some of its biggest, buzziest rooms.
Twitter and Indian Government in Standoff Over Farmers’ Protest Tweets
As the Indian government strives to clamp down on dissent, Twitter finds itself at the center of a thorny battle between civil liberties and local laws.
Is Robinhood a Victim of Its Own Success?
In a volatile week for financial markets, tech unicorn and Silicon Valley darling Robinhood draws scrutiny — but is it enough to stop its rise?
After a Mammoth IPO, Where Does Poshmark Grow?
CEO Manish Chandra has been one step ahead of the mobile shopping revolution. Can he sustain that growth in the public markets?
Reincarnating the East India Company
Indian businessmen are buying back colonial-era British brands. But can these acquisitions rewrite history?
India Prepares to Vaccinate the World, Starting with Itself
As India launches its ambitious vaccine program, scientists fear the government is prioritizing national pride above national safety.
Alphabet Makes History with Biggest Tech Workers’ Union
South Asians make up just a fraction of unionized workers in the U.S. At Google, executive chair Parul Koul is helming the charge.
New WhatsApp Privacy Notice Leads to Surge in Signal, Telegram in India
How Lijjat Became a Global Papad Brand
The story of a women-owned cooperative that turned 80 rupees into a business worth millions of dollars.
The Apps That Got Us Through 2020
We couldn’t get enough of these mobile apps during a very strange, somewhat lonely year.
The Indian Tech Trends of 2020
How the industry changed in 2020, and where it’s headed next.
We Spoke to Doctors Who Took the COVID-19 Vaccine — Here’s What They Said
Healthcare workers roll up their sleeves during the first phase of U.S. distribution.
Death of the Masala Emperor, ‘MDH Dadaji’
Remembering the ubiquitous icon and his story of survival in the darkest times India’s known.
Remembering the Bhopal Gas Disaster
The son of a survivor reflects on one of the worst environmental disasters in history, and the American company that continues to evade justice 36 years later.
How a Bengali Tycoon Pioneered Strippers for Women and Became a Murderer
A series of gruesome deaths transformed Chippendales — an erotic nightclub for women with male strippers — into a real-life murder mystery.
India’s Cinemas Are Finally Reopening — But Will Movie Lovers Return?
The pandemic has left India’s once-crowded theaters practically abandoned, causing movie lovers to search for new ways to escape.
Pakistani Government Swipes Left On Tinder
The national ban against key dating apps is yet another avenue for the government to morally police young Pakistanis.
How a Yogi-Turned-Tycoon Won and Lost the Ayurveda Market
Baba Ramdev launched Coronil, an immunity booster, as a cure for COVID-19 to regain his slipping grip on the Indian market, but instead found himself engulfed in controversies.
A $100 laptop was supposed to change the world. Its failure reveals the dangers of the design and tech industry’s Western-centric conditioning.
How Ancestry Test Results Became Browner
South Asians curious about their genetic ancestry have had a front-row seat to the technology's evolution — and some are left wanting for more accurate results.
Thiru Kumar, Legendary Dosa Man
Kumar’s dosa cart is more than just a popular lunch spot in the heart of New York City — it’s a destination where the key draw is the owner himself.
For Kashmir’s Startups, Slow Internet is the New Normal
India’s internet throttling has cost Kashmir dearly, leaving internet businesses fighting for their livelihood.
Qurbani Goes Digital
Amid coronavirus, more Pakistanis are turning to online services for the traditional ritual sacrifice of animals during Eid ul Adha — at least temporarily.
Will Indians Replace TikTok?
Indian founders rush to fill the gap created by India’s Monday ban of 59 Chinese apps.
American Newsrooms Are (Still) Too White
Recent newsroom snafus — yet again — highlight a stark problem in journalism: the media industry doesn’t reflect the audiences they serve.
The Deal of a Lifetime: Reliance’s Jio Platforms
Major investments into an ostensibly asset-light tech business are actually betting on Jio’s telco dominance. Everything else is just the cherry on top.
The Unstoppable Indian Mango
Nearly 15 years after the infamous “nuclear mango deal,” Indian mangos are still hard to come by in the U.S. But there’s still hope.
“Essential” Liquor Stores Quench America’s Quarantine Thirst
South Asian American liquor store owners confront a dilemma: higher sales but higher risks.
India Abroad’s Print Demise
The iconic 50-year-old news organization for the Indian diaspora plots its digital-only future.
Coronavirus and “The World’s Pharmacy”
How Indian pharmaceutical companies are supplying the U.S. with hydroxychloroquine after Western pharma has been trying to undermine Indian pharma for years.
Why America’s Manhole Covers are “Made in India”
A simple inscription embedded in the streets of America’s cities reveals stories about global trade.
WhatsApp is a Petri Dish of Coronavirus Misinformation
Why it’s so hard to stop fake news on the giant messaging platform.
Masala y Maiz: Colonized Tastebuds Not Welcome
The Mexico City restaurant doesn’t just serve a mix of flavors from South Asia and Mexico — it’s also unapologetically political.
The Indian SaaS Juggernauts
The new darlings of Indian tech have been disrupting their U.S. counterparts with similar or better offerings at lower prices.
Charting the Resurgence of Sri Lankan Coffee
Sri Lanka, once the third-largest coffee producer, is leaning into its coffee heritage and shaping a new market for single-origin premium coffee.
Mira, Royal Detective, is on the Case
Disney, too, wants a bite of the South Asian content market.
Not Just Yet: The Asian American Ceiling
Despite grinding it out in Silicon Valley, Asians are least likely to be promoted from within to lead big tech companies.
The Rise of the Indian-Origin CEO
A wave of Indian CEOs has the world buzzing. Is there more to it than just a demographic shift? And have they made a difference?
The American Dosa
In marketing the dosa in the U.S., dosa makers are figuring out how to balance tradition with commercial success.
Radio Mirchi and the Nostalgia Market
The Indian radio station is like an aunty in your ear and knows what South Asians who have left in the ’80s and ’90s want to listen to.
Why Millennials Prefer Co-Star to Prem Jyotish
South Asian millennials knew about astrology before it became the rage. Their path to it isn’t always easy.
2019: South Asia in Review
We’re highlighting the 10 trends we saw in 2019 and the five trends brewing in 2020.
The Indian Tech of the Decade
Jayadevan P K examines the top tech trends of the 2010s in India.
The Decade’s Seven Definitive Diaspora Moments
Where we’ve been in the 2010s, and where we’re going next.
Fake Meat, Real Concerns
Imitation meat like the Impossible Burger has a long way to go before winning over the wide range of South Asian diets.
The Last Indian Cane Cutters of Fiji
Starting from the 1800s, the British brought them over as indentured servants to cut sugar cane. Today, they are likely the last of their kind.
India’s OYO Wants to Take On the U.S.
The controversial hotel startup, the world’s third-largest by rooms, has grown extremely fast. Will its formula work in the U.S.?
How Amol Sarva Built a Better WeWork
The Knotel co-founder and CEO shares how Knotel is better (and cheaper) than WeWork, and his plans to be in every part of the office — from the walls to the couch.
Where Has India’s Early-Stage Startup Money Gone?
Why venture capital in India is shifting away from early-stage companies toward later-stage deals.
Fashion Brand NorBlack NorWhite’s Universe
How the designer duo with no fashion experience moved from Toronto to India to create the diaspora’s buzziest fashion label.
How Bollywood Went Underground
The Indian government conferred industry status on its film industry only in 2001. For years, the best way to fund movies was through the world of crime.
Why It’s Hard to Open Indian Restaurants in America
Diners in the ’50s fell for butter chicken and naan. But for the Indian chefs seeking to do something different, it’s been an uphill battle.
Mumbai’s Disappearing Underworld
Bollywood has always drawn inspiration from its home city’s underworld. But where did all the gangsters go?
India’s Ranbaxy Was Theranos Before Theranos
Indian jugaad and pharmaceutical drugs just don’t mix.
How a Radio Nation is Developing a Taste for Podcasts
Even before the numbers make sense, India is investing in podcasts and hoping that audio will go the way of video.
The Rise of Indian Digital Media
New digital publications are trying to fill the gaps left by print media — but it’s not as easy as it seems.
Apple’s Long-Awaited India Debut
Apple is finally opening its legendary physical stores and online store in India — but will it help the company corner the notoriously competitive market?
Heavy is the Head That Wears the Crown
Indian unicorns are raising more venture capital than ever before at pricey valuations. But are investors just betting on the status quo?
India's Type Designers
How India’s digital boom led to a type design renaissance for the country’s diverse languages and scripts.
For the NBA, India Can’t Replace China Just Yet
The NBA’s operations in China are already $4b. Its future in India may be just as rosy — but it comes with political choices and isn't as simple as swapping a billion-plus country for another.
Opinion: India’s Traditionalist Ban on Crypto
Financial innovation is okay – as long as it’s native to India.