Today, Indians and Indian Americans have founded or run some of the biggest public and private tech companies in the world — Alphabet (Google), Microsoft, Adobe, Robinhood, Instacart, BYJU’s, OYO Rooms, Nykaa, Clubhouse, and more. They also train the next generation of business leaders, as deans of Harvard Business School.
We’ve covered everything from whether Robinhood is a victim of its own success to how BYJU’s became the highest valued Indian startup, to why Nykaa is poised for success in its IPO. We've examined how Amar Bose reengineered sound and two Pakistani brothers invented the world's first PC virus. We’ve looked at how Apple is looking to increase manufacturing in India, why Reliance’s Jio Platforms became the deal of a lifetime, and much, much more.
Why it matters: At The Juggernaut, we dive into the stories of these companies and the people behind them. As more South Asians lead companies that touch more lives, and more investors invest in both South Asia and its diaspora founders, we’re there to cover it. We bring our expertise in business, technology, policy, and economics to add clarity to where companies have been and where they are going.
How “Jugaad” Became a Bad Word
Once a business buzzword, the Indian practice of makeshift, creative solutions is now — at times unfairly — associated with half-baked, shoddy work.
The South Asians of OnlyFans
Thousands of South Asian creators have found sexual and economic empowerment on the X-rated platform — yet their work is shrouded in shame.
How Bhut Jolokia, the Ghost Pepper, Took Over the West
Dubbed the hottest pepper in the world in 2007, the unique northeastern Indian chili became a tempting challenge for Western palates. But what got lost in the process?
How Cartier Built an Empire by Claiming Indian and Islamic Art as its Own
From its Tutti Frutti collection to bejeweled cases, the French luxury jewelry house has long appropriated Eastern influences, calling it aesthetic exchange.
How ‘The Dropout’ Recasts Sunny Balwani as the Angry Brown Man
The new Hulu series generously gives founder and CEO Elizabeth Holmes a back story while only villainizing her counterpart, who faces similar charges of fraud.
Meet the Indian Family Behind Chicago’s St. Patrick’s Day Celebrations
Since 2019, an emerald dye from Chemworld International has been a key part of one of the country’s most unique Irish traditions.
Indra Nooyi is an Optimist
We chatted with the former PepsiCo CEO about crypto, support structures for thriving families, how she came to love pizza, and much more.
How Maggi Created a Generation of Experimental Cooks
The iconic instant noodles packet turns 40 in India, its biggest market, this year. Here’s how Maggi, despite a 2015 ban in the country, reshaped snacks and meals forever.
Who is Sunny Balwani?
Former Theranos CEO Elizabeth Holmes has accused her number-two of psychological and sexual abuse, yet little is known about him and his motives.
The Business of Brown Beauty
Indian-inspired and South Asian-targeted beauty and skincare brands could be the next big trend. But to go the Korean beauty route, these products still have a long road ahead.
Fabindia: How an American-Founded Brand Defined the Handcrafted Indian Aesthetic
John Bissell’s cult lifestyle brand has supported rural artisans for over 60 years. But will the company’s looming IPO put this very mission at risk?
Why We Rarely See Bengali Restaurants Outside Bengal
Is London’s Chourangi a sign that global appetites are changing, or will Bengali food take longer to make its well overdue mark?
How Diwali Marketing Went Mainstream in the U.S.
More brands than ever before — ranging from Target, Lego, Instacart, and Lexus to local fireworks companies — are promoting their products to Indian Americans with targeted Diwali ads.
Why There Are 25 Clock Emojis but No Dosas or Samosas
A decade since the launch of the first set of 722 standardized emojis, people are still petitioning for better representation of the very cultural objects that they hold dear.
How Himalayan Salt Sold a Rosy Dream
This pretty pink rock has been touted as a cure for COVID and a healthy staple of wellness culture. But behind that salt lamp glow hides many falsehoods — it’s not even from the Himalayas.
How Ajay Bhatt, Co-Inventor of the USB Port, Became a Rockstar
Twenty-five years ago, the universal port changed computing as we know it — but the inventors never profited. We interviewed him to find out why that was intentional.
The Evolution of Eyebrow Threading Salons
For years, threading salons served as an economic lifeline for immigrant women. Today, a new wave of first- and second-generation women are still looking to make it in the industry, on their terms.
How Two Pakistani Brothers Created the World’s First PC Virus
The 1980s Brain virus made its creators Basit and Amjad Farooq Alvi infamous, and made John McAfee a billionaire.
Controversial Sabyasachi H&M Collection Sells Out — What Gives?
The luxury Indian designer garnered criticism for partnering with the Swedish fast fashion label. His ready-to-wear collection sold out anyway.
How Nykaa Built a Billion-Dollar Beauty and Fashion Empire
The female-led unicorn is set to make history as one of the few profitable Indian companies to IPO later this year.
(South Asian) America Runs on Dunkin’
Indian, Pakistani, and Bangladeshi immigrants have been a big part of the chain’s success. But as larger franchise networks take over, newer arrivals can no longer get their foot in the door.
How the Amul Girl Became India’s Conscience
The iconic butter brand’s take defined how Indians consumed news. But with less room for political dissent, the Amul girl has been holding her tongue.
One Year On, Justice Eludes Fahim Saleh
On July 13, 2020, the Bangladeshi American tech entrepreneur was murdered in his NYC apartment. Over a year later, his family is still seeking justice.
Pegasus: How Israeli Software Spied on Indian Citizens
The revelation has led to widespread civilian outrage and paranoia. Opposition parties have accused Prime Minister Narendra Modi of treason in what’s being touted as “India’s Watergate.”
How Amar Bose Engineered Today’s Sound
A curious Bengali American kid with a love for tinkering built a multi-billion-dollar company and changed the way we listen to music.
What Zomato’s IPO Means for Indian Tech Startups
The first Indian IPO of the year, which raised $1.25 billion for the company, could herald a new era of exits for Indian tech startups.
The Rise of South Asian Rental Startups
Several startups are competing to be the Rent the Runway of South Asian fashion. But does the market exist for them?
How India Loved, Lost, and Returned to Coca-Cola
In India, a bottle of Coca-Cola is synonymous with celebration. But the country's love affair with the soda wasn't always smooth sailing — Coke was banned in India for nearly 20 years.
How Fast Company’s Stephanie Mehta Broke the Mold
In an industry largely dominated by white men, the magazine’s editor-in-chief has brought a fresh perspective to the business reporting world.
How America’s Patel Brothers Won the Indian Grocery Game
For many new immigrants, the store was a saving grace in a world full of Wonder Bread and Ruffles. But for their children, is the supermarket still a necessity or simply nostalgic?
Streaming Wars: The Battle for Diaspora Viewers
As streaming behemoths like Netflix and Amazon fight to win the U.S. South Asian diaspora market, Indian streaming services are throwing their hats into the ring.
How Dream11 Became India’s First Gaming Unicorn
India's fantasy sports platform has captured the attention of the country's rabid cricket fandom. Now, it wants to be India’s only answer to sports.
“Femininity with a Bite”: Why Prabal Gurung Gets Political
The Nepali American fashion designer sat down to chat about dressing everyone from Kamala Harris to Deepika Padukone, why strong women inspire him, and the enduring fashion of 'Rangeela.'
BYJU’s: From a Classroom to a $16.5-Billion Ed-Tech Giant
Byju Raveendran, a tutoring whiz and India’s youngest self-made billionaire, built India’s most valuable startup. But the story isn’t without controversy.
The New Wave of Kabul Entrepreneurs
From steakhouses to bowling alleys, founders are building ambitious, homegrown businesses — by Afghans, for Afghans.
“Be Careful”: WhatsApp Forwards Spread Fear and Misinformation
Messages intended to increase awareness of potential COVID transmission among South Asian Americans, but the impact has been more alarming.
How Trader Joe’s Became Known for Its Indian Food
The American grocery chain inadvertently built a line of products — from lamb vindaloo to spicy chakri mix — that appeal to South Asians and non-South Asians alike.
Talking Shop with Ankiti Bose
The co-founder and CEO of Zilingo talks about her startup, sustainable supply chains, and of course, Sabyasachi.
Black Women, Indian Hair
For decades, Indian temples have been selling hair to Black women around the world as part of the $58 million human hair export industry.
How Rafat Ali’s Startup Skift is Weathering the Pandemic
As the media industry contracts, with advertising budgets and in-person events drying up, Skift is betting on its innovative founder.
How South Asians are Building Community on Clubhouse
As the audio app takes off, Brown members are leading some of its biggest, buzziest rooms.
Twitter and Indian Government in Standoff Over Farmers’ Protest Tweets
As the Indian government strives to clamp down on dissent, Twitter finds itself at the center of a thorny battle between civil liberties and local laws.
Is Robinhood a Victim of Its Own Success?
In a volatile week for financial markets, tech unicorn and Silicon Valley darling Robinhood draws scrutiny — but is it enough to stop its rise?
After a Mammoth IPO, Where Does Poshmark Grow?
CEO Manish Chandra has been one step ahead of the mobile shopping revolution. Can he sustain that growth in the public markets?
Reincarnating the East India Company
Indian businessmen are buying back colonial-era British brands. But can these acquisitions rewrite history?
India Prepares to Vaccinate the World, Starting with Itself
As India launches its ambitious vaccine program, scientists fear the government is prioritizing national pride above national safety.
Alphabet Makes History with Biggest Tech Workers’ Union
South Asians make up just a fraction of unionized workers in the U.S. At Google, executive chair Parul Koul is helming the charge.
New WhatsApp Privacy Notice Leads to Surge in Signal, Telegram in India
How Lijjat Became a Global Papad Brand
The story of a women-owned cooperative that turned 80 rupees into a business worth millions of dollars.
The Apps That Got Us Through 2020
We couldn’t get enough of these mobile apps during a very strange, somewhat lonely year.
The Indian Tech Trends of 2020
How the industry changed in 2020, and where it’s headed next.
We Spoke to Doctors Who Took the COVID-19 Vaccine — Here’s What They Said
Healthcare workers roll up their sleeves during the first phase of U.S. distribution.
Remembering the Bhopal Gas Disaster
The son of a survivor reflects on one of the worst environmental disasters in history, and the American company that continues to evade justice 36 years later.
Death of the Masala Emperor, ‘MDH Dadaji’
Remembering the ubiquitous icon and his story of survival in the darkest times India’s known.
How a Bengali Tycoon Pioneered Strippers for Women and Became a Murderer
A series of gruesome deaths transformed Chippendales — an erotic nightclub for women with male strippers — into a real-life murder mystery.
India’s Cinemas Are Finally Reopening — But Will Movie Lovers Return?
The pandemic has left India’s once-crowded theaters practically abandoned, causing movie lovers to search for new ways to escape.
Pakistani Government Swipes Left On Tinder
The national ban against key dating apps is yet another avenue for the government to morally police young Pakistanis.
How a Yogi-Turned-Tycoon Won and Lost the Ayurveda Market
Baba Ramdev launched Coronil, an immunity booster, as a cure for COVID-19 to regain his slipping grip on the Indian market, but instead found himself engulfed in controversies.
A $100 laptop was supposed to change the world. Its failure reveals the dangers of the design and tech industry’s Western-centric conditioning.
How Ancestry Test Results Became Browner
South Asians curious about their genetic ancestry have had a front-row seat to the technology's evolution — and some are left wanting for more accurate results.
Thiru Kumar, Legendary Dosa Man
Kumar’s dosa cart is more than just a popular lunch spot in the heart of New York City — it’s a destination where the key draw is the owner himself.
For Kashmir’s Startups, Slow Internet is the New Normal
India’s internet throttling has cost Kashmir dearly, leaving internet businesses fighting for their livelihood.
Qurbani Goes Digital
Amid coronavirus, more Pakistanis are turning to online services for the traditional ritual sacrifice of animals during Eid ul Adha — at least temporarily.
Will Indians Replace TikTok?
Indian founders rush to fill the gap created by India’s Monday ban of 59 Chinese apps.
American Newsrooms Are (Still) Too White
Recent newsroom snafus — yet again — highlight a stark problem in journalism: the media industry doesn’t reflect the audiences they serve.
The Deal of a Lifetime: Reliance’s Jio Platforms
Major investments into an ostensibly asset-light tech business are actually betting on Jio’s telco dominance. Everything else is just the cherry on top.
Even a Pandemic Can’t Stop the Indian Mango
Nearly 15 years after the infamous “nuclear mango deal,” Indian mangos are still hard to come by in the U.S. But there’s still hope.
“Essential” Liquor Stores Quench America’s Quarantine Thirst
South Asian American liquor store owners confront a dilemma: higher sales but higher risks.
India Abroad’s Print Demise
The iconic 50-year-old news organization for the Indian diaspora plots its digital-only future.
Coronavirus and “The World’s Pharmacy”
How Indian pharmaceutical companies are supplying the U.S. with hydroxychloroquine after Western pharma has been trying to undermine Indian pharma for years.
Why America’s Manhole Covers are “Made in India”
A simple inscription embedded in the streets of America’s cities reveals stories about global trade.
WhatsApp is a Petri Dish of Coronavirus Misinformation
Why it’s so hard to stop fake news on the giant messaging platform.
Masala y Maiz: Colonized Tastebuds Not Welcome
The Mexico City restaurant doesn’t just serve a mix of flavors from South Asia and Mexico — it’s also unapologetically political.
The Indian SaaS Juggernauts
The new darlings of Indian tech have been disrupting their U.S. counterparts with similar or better offerings at lower prices.
Charting the Resurgence of Sri Lankan Coffee
Sri Lanka, once the third-largest coffee producer, is leaning into its coffee heritage and shaping a new market for single-origin premium coffee.
Mira, Royal Detective, is on the Case
Disney, too, wants a bite of the South Asian content market.
Not Just Yet: The Asian American Ceiling
Despite grinding it out in Silicon Valley, Asians are least likely to be promoted from within to lead big tech companies.
The Rise of the Indian-Origin CEO
A wave of Indian CEOs has the world buzzing. Is there more to it than just a demographic shift? And have they made a difference?
The American Dosa
In marketing the dosa in the U.S., dosa makers are figuring out how to balance tradition with commercial success.
Radio Mirchi and the Nostalgia Market
The Indian radio station is like an aunty in your ear and knows what South Asians who have left in the ’80s and ’90s want to listen to.
Why Millennials Prefer Co-Star to Prem Jyotish
South Asian millennials knew about astrology before it became the rage. Their path to it isn’t always easy.
2019: South Asia in Review
We’re highlighting the 10 trends we saw in 2019 and the five trends brewing in 2020.
The Indian Tech of the Decade
Jayadevan P K examines the top tech trends of the 2010s in India.
The Decade’s Seven Definitive Diaspora Moments
Where we’ve been in the 2010s, and where we’re going next.
Fake Meat, Real Concerns
Imitation meat like the Impossible Burger has a long way to go before winning over the wide range of South Asian diets.
The Last Indian Cane Cutters of Fiji
Starting from the 1800s, the British brought them over as indentured servants to cut sugar cane. Today, they are likely the last of their kind.
India’s OYO Wants to Take On the U.S.
The controversial hotel startup, the world’s third-largest by rooms, has grown extremely fast. Will its formula work in the U.S.?
How Amol Sarva Built a Better WeWork
The Knotel co-founder and CEO shares how Knotel is better (and cheaper) than WeWork, and his plans to be in every part of the office — from the walls to the couch.
Where Has India’s Early-Stage Startup Money Gone?
Why venture capital in India is shifting away from early-stage companies toward later-stage deals.
Fashion Brand NorBlack NorWhite’s Universe
How the designer duo with no fashion experience moved from Toronto to India to create the diaspora’s buzziest fashion label.
How Bollywood Went Underground
The Indian government conferred industry status on its film industry only in 2001. For years, the best way to fund movies was through the world of crime.
Why It’s Hard to Open Indian Restaurants in America
Diners in the ’50s fell for butter chicken and naan. But for the Indian chefs seeking to do something different, it’s been an uphill battle.
Mumbai’s Disappearing Underworld
Bollywood has always drawn inspiration from its home city’s underworld. But where did all the gangsters go?
India’s Ranbaxy Was Theranos Before Theranos
Indian jugaad and pharmaceutical drugs just don’t mix.
How a Radio Nation is Developing a Taste for Podcasts
Even before the numbers make sense, India is investing in podcasts and hoping that audio will go the way of video.
The Rise of Indian Digital Media
New digital publications are trying to fill the gaps left by print media — but it’s not as easy as it seems.
Apple’s Long-Awaited India Debut
Apple is finally opening its legendary physical stores and online store in India — but will it help the company corner the notoriously competitive market?
Heavy is the Head That Wears the Crown
Indian unicorns are raising more venture capital than ever before at pricey valuations. But are investors just betting on the status quo?
India's Type Designers
How India’s digital boom led to a type design renaissance for the country’s diverse languages and scripts.
For the NBA, India Can’t Replace China Just Yet
The NBA’s operations in China are already $4b. Its future in India may be just as rosy — but it comes with political choices and isn't as simple as swapping a billion-plus country for another.
Opinion: India’s Traditionalist Ban on Crypto
Financial innovation is okay – as long as it’s native to India.
Why India Has the Most Tuberculosis Deaths
Government bureaucracy, lax international guidelines, and high drug prices have created a toxic cocktail.
Opinion: India, the Moon, and Innovation
We should celebrate India’s moon landing, but the country still lags in innovation.
The Female Bodybuilders of India
Bodybuilding is one of the most extreme avatars of gym culture. Despite taboos and financial constraints, female bodybuilders in India continue to compete.
Pakola, Pakistan’s Iconic Soda
How a neon-green soda helped build a national identity.
Designing for Love
Brown people love to date other brown people. How do you design for that?
Jackson Heights Doesn't Need Amazon to Be Expensive
Amazon may not have come to Queens, but the borough’s once-bustling Jackson Heights is still suffering.
In Manhattan’s Curry Row, Innovate or Die
From bohemian to Instagrammable, South Asian vendors in Curry Row in the East Village must change to fit with the times — or fail.
How Snapchat Lost India
And how Bytedance — and TikTok — managed to win the market.
Sanctity Can’t Save India’s Cows
In an environment where India must chase growth, cows are still mistreated in two of the country's largest industries — leather and dairy.
How Zareen’s Feeds Silicon Valley
The Pakistani American entrepreneur has built a beloved brand in the heart of Silicon Valley by testing and scaling different South Asian food concepts.
Making Millets Cool Again
They’re a superfood and might just be the solution to India’s agrarian crisis. One Indian state is leading the charge.
How We Get the Job Done: Diaspora Co's Sana Javeri Kadri
The founder of Diaspora Co. explains why her direct trade turmeric is worth it.
India’s Indie Game Developers
India's independent developers are telling stories like never before — and might just be on the brink of a breakthrough.
The Salt Pans of Goa
The story of the state’s small, dying salt production industry.
Taxi Drivers Navigate a City Stacked Against Them
Nearly 50% of New York City yellow cab drivers are from Bangladesh, Pakistan, and India — they must face ride-sharing’s rise and increasing driver suicides, together.
The Keralan Women's Network Minting Entrepreneurs
Kudumbashree, a government program in Kerala, has 4.3m+ members across the state. It's helping create jobs and new businesses in a state where the female unemployment rate was nearly 5x that of males in 2011.
How We Get The Job Done: Brooklyn Delhi's Chitra Agrawal
Can the founder of Brooklyn Delhi achieve Sriracha levels of success with her curry ketchup, curry mustard, and achaar?
The Business of Film Photography in India
Indian photo studios, by keeping prices low and services quick, are preserving the dying art for its global clientele.
The Political Battle on India’s Regional Social Media
As the world’s largest democracy gears up for its general elections, politicians and parties have opened up accounts on Indian-language platforms, hoping to woo the electorate.
How We Get The Job Done: Le Tote's Rakesh Tondon
Le Tote's Rakesh Tondon's biggest competition is consumer behavior. How does he convince customers that renting clothes is better than buying them?
How We Get the Job Done: Brightland's Aishwarya Iyer
Aishwarya's premium olive oil is up against stiff competition from cheap, low-quality products, but she's not discouraged by that. "Live your biggest, boldest life," she says.
The Oscar-winning ‘Pad Man’ of India
A man’s pursuit to ensure menstrual hygiene for his wife sparked a revolution in the sanitary napkin industry, bringing affordable pads to 3.5 million women across India and many more across the world.
Can Netflix Save Indian Television?
Many young artists are pinning their hopes on Netflix to revitalize Indian TV. But are their hopes justified?
How We Get the Job Done: Malai's Pooja Bavishi
Pooja wants to convince the ice cream consumer that Indian-inspired flavors are the frozen aisle's next big thing.
How We Get the Job Done: The Buttermilk Company's Mitra Raman
How does Shakespeare's King Lear map onto modern India, where billionaires rule amid extreme inequality?