Emojis that have been added in recent years, from the brown heart (2019), sari (2019), and tuk-tuk (2019), to the woman with a headscarf (2017)

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Over 10 years since standardized emojis, people are still petitioning for better representation of the cultural objects they hold dear.

Why There Are 25 Clock Emojis but No Dosas or Samosas

HAVAS Guruhi at the Embassy of India (Indian Embassy)

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The Central Asian country shook off Moscow’s grip — but it never stopped loving one of its biggest imports.

How Bollywood Outlasted Soviet Russia in Uzbekistan

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Love Island and The Bachelor keep casting South Asians — and cutting them out of the love story. How long will we let it slide?

Dating Shows Still Have a Type. And It’s Not Us.

Malai rigatoni at Pijja Palace (Courtesy of Pijja Palace)

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We fry it. We spice it. We drown it in sauce. The result? The tastiest remix South Asians never meant to create.

What Italians Call Chaos, We Call Indian Pasta

People stand around the debris of an airplane after it crashed in India's northwestern city of Ahmedabad in Gujarat state, Thursday, June 12, 2025 (AP Photo/Ajit Solanki)

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Tata is pouring billions into the airline. But a deadly crash — and years of passenger complaints — continue to cloud its comeback.

Can Air India Be Saved?

Indian farmers pick flowers at a farm in Kannauj, the perfume capital of India. Traditional workers are struggling to keep their craft alive in the face of fierce competition from modern fragrance makers. (AFP PHOTO/ SAJJAD HUSSAIN/GettyImages)


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 The $62 billion global fragrance industry runs on synthetics. But one country’s ancient, natural traditions are gaining ground.

Can India Reclaim Its Perfume Glory?

Prasanna Sankar, Sam Altman, Dhivya Sashidhar (X)

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Rippling co-founder Prasanna Sankar is in a viral fight with his ex-wife over money, custody, and reputation — and the internet is choosing sides.

A Founder, a Divorce, and the Trial by X

Tata Group chief Ratan Tata at the launch of Jaguar, Land Rover brands in Mumbai on June 28, 2009 (Bhaskar Paul/The The India Today Group via Getty Images)


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The British automaker’s most shocking moment wasn’t a viral 2024 ad. It was when one Indian man dared to buy it.

Jaguar’s in Trouble. Can Tata Save It Again?

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Police dismissed the OpenAI whistleblower’s death as a suicide. His parents say there’s more going on.

What Really Happened to Suchir Balaji?

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Dr. Parik Patel (courtesy Dr. Parik Patel)

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What does the investor, lawyer, and chartered accountant want the world to know? “Tell them I’m defying gravity.”

Dr. Parik Patel, the Internet’s Meme Doctor

Rihanna arrives at the Rihanna x Fenty Hair Los Angeles Launch Party at Nya Studios on June 10, 2024 in Los Angeles (Kayla Oaddams/WireImage)


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Where do you go when you’ve already dressed the biggest stars in your country?

The Indian Couturiers Courting the West

AP Dhillon performs at the 2024 Coachella Valley Music And Arts Festival in Indio, California (Matt Winkelmeyer/Getty Images for Coachella)

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A language that isn’t as widely spoken as Hindi or Urdu is now the default export of the Indian subcontinent.

How Punjabi Music Went Global

Employees working at Greenlab Diamonds, a firm manufacturing lab-grown gems on the outskirts of Surat (SAM PANTHAKY/AFP via Getty Images)

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India was once the world’s biggest diamond supplier. It now hopes to reclaim that past — with a twist.

Are Lab-Grown Diamonds Forever?

USA players celebrate after defeating Pakistan in a super over during the ICC Men’s T20 Cricket World Cup at Grand Prairie Cricket Stadium on June 6, 2024 in Dallas, Texas (Matt Roberts-ICC/ICC via Getty Images)

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A group of dreamers and part-timers beat some of the world’s best. We asked them how they did it.

The U.S. Cricket Team is Here to Stay

Anand Parimal, Mukesh Ambani, Nita Ambani, Radhika Merchant, Anant Ambani, Isha Ambani, Shloka Mehta, and Akash Ambani (from left to right) during Anant’s engagement in Mumbai on January 19, 2023 (Sujit JAISWAL / AFP / Getty Images)

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India is already the fastest-growing major economy. Its richest family is its next biggest export.

The Ambanis: The Making of a Global Brand

Boroline (Snigdha Sur for The Juggernaut)

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The Indian antiseptic ointment has outlasted the British, Partition, and copycats. Its formula for winning isn’t what you think.

Boroline, the Bengali Miracle Cream

Hero Fiennes Tiffin and Simone Ashley in 'Picture This' (2025)

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In Hollywood, South Asian characters almost never end up together. Is it bias — or something deeper?

Brown Girl, White Guy: The Trope That Won’t Die

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 Saumya Gopal in her TikTok (Saumya Gopal)

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When an Indian American creator tried to uplift Brown girls, the video didn’t just touch a nerve — it exposed how fragile Western beauty standards are.

How a Viral TikTok Flex Became a Beauty Battleground

A groom and bride stand after performing rituals during a mass wedding for eight couples at Hanuman Vatika, Ramleela Maidan, on March 8, 2019 in Delhi, India (Burhaan Kinu/Hindustan Times via Getty Images)

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Two newlyweds died in Tamil Nadu in two days. The practice’s real cost isn’t gold or cars — it’s women’s lives.

South Asia Banned Dowries. Why Are Brides Still Paying?

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How one empire tried to strip their subjects' citizenship and accidentally created the continent’s second-largest Indian community. And no, it’s not the British.

The Indian Diaspora Europe Forgot

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Twenty-five years of memes, monologues, and main-character energy — from the diva who knew she was a legend from day one.

The Cult of Kareena Kapoor

Isha Banerjee

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South Asians have had enough. Stop the absurdity — it’s time to buy local.

Prada’s $1,300 Kolhapuris Are a Call to Arms

Sonny Bharadia (Georgia Innocence Project)

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He was 250 miles from the crime scene, yet sentenced to life in prison. What does it take to believe a Brown man?

Sonny Bharadia Was Innocent. America Didn’t Care.

Xulhaz Mannan on April 14, 2014 at the Rainbow Rally in Dhaka, Bangladesh (Courtesy of Roopbaan)

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Xulhaz Mannan founded Roopbaan as a love letter to Bangladesh’s LGBT community. The price of ink was his life.

The Queer Magazine That Defied a Nation

An Indian perfume seller and his wife, c. 1815 (Wellcome Collection)

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From colonial disgust to “imagine the smell” memes, the racist trope is back. But the real question is: who decides what  stinks?

The Myth of the “Smelly” South Asian

People show off their henna  during an Eid celebration in Burgess Park on July 28, 2014 in London (Dan Kitwood/Getty Images)

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The joyful declaration of identity — inked in Mughal arches, crescent moons, and dainty flowers — is undergoing a revival.

The Magical, Experimental World of Eid Henna

Graduation students, faculty, and family gather in front of the John Harvard statue in Harvard Yard on May 28, 2025 (Spencer Platt/Getty Images)

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For the largest international student body in the U.S., hopes for building a better life are unraveling.

Is the South Asian ‘American Dream’ Dead?

Imran, businessman who has undergone rhinoplasty by Dr. Venkatesh at Sagar Apollo Hospital in Bangalore, Karnataka, India (Gireesh Gv/The The India Today Group via Getty Images)

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As the Hindi film industry’s beauty ideals grow narrower, audiences are pushing back.

Has Bollywood Reached Peak Plastic Surgery?

Members of Nepal's LGBT community take part in a gay pride parade in Kathmandu on August 27, 2018 (Gopen RAI / AFP via Getty Images)

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This June, explore some of our favorite long reads on queer South Asian icons, history, and culture.

Our Top Stories for Pride 2025

Hanumankind performs at the Mojave Tent at Coachella on April 12, 2025 in Indio, California (Arturo Holmes/Getty Images for Coachella)


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Dive into 20 of our favorite stories that celebrate South Asian American icons, culture, and history.

Celebrating Asian Pacific American Heritage Month: 2025

Shakuntala Pines for King Dushyanta, With Priyamvada and Anusuya (Raja Ravi Varma)

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This March, dive into our stories about women in all their multitudes. Goddess. Mother. Sister. Saint. Icon.

Celebrating Women’s History Month: 2025

A Mughal lady (possibly Farzana Begum), c.1650 (Royal Collection Trust)

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From the love story that changed mental healthcare to the impact of ‘One Day,’ dive into our top stories on love in all its forms.

South Asian Love Stories: 2025

Members of the Movement for Colonial Freedom and the Black Sash Movement march to South Africa House, 1956 (Hulton-Deutsch Collection/CORBIS/Corbis via Getty Images)

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Tracing the historic ties between Black and South Asian communities — beyond borders and timelines.

Celebrating Black History Month: 2025

Lunar New Year being celebrated in Kolkata, India (Photo by Avishek Das/SOPA Images/LightRocket via Getty Images)

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From Indo-Chinese food to ‘Harold & Kumar,’ explore 15 stories that highlight the unexpected connections between South and East Asian cultures.

Celebrating Lunar New Year: 2025

Still from 'All We Imagine As Light' (2024)

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The best of film, TV, music, and theater: All We Imagine As Light, that Asoka trend, One Day, and more.

The Juggernaut’s Top 15 Entertainment Stories of 2024

Vikas Khanna with yogurt kabab at Bungalow (Snigdha Sur for The Juggernaut)

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Dive headfirst into the raw, unfiltered perspectives of restaurateur Vikas Khanna, actor Tabu, chef Dylan Bachelet, tech memer Dr. Parik Patel, and more.

The Juggernaut’s Top 10 Profiles of 2024

Mumbai protesters on August 14, 2024 seeking justice for a woman trainee doctor who was raped and murdered on duty at R.G. Kar Medical College in Kolkata (Ashish Vaishnav/SOPA Images/LightRocket via Getty Images)

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Murders, hate crimes, and the search for justice — from the Dotbusters to the Kolkata Horror.

The Juggernaut’s Top 10 True Crime Stories of 2024

Moushumi Das collects a blood sample of a school student to check for hemoglobin before providing medicine for anemia near Agartala, India (Majority World/Universal Images Group via Getty Images)

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The South Asian aging paradox, the miracle of Boroline, why South Asian women disproportionately suffer from anemia, and more.

The Juggernaut’s Top 10 Health Stories of 2024

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How Tamil spread around the world, Europe claimed Indian math, an eclipse ended a genocide, and much more.

The Juggernaut’s Top 15 History Stories of 2024

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From Toyota Camry to Coke Studio, these were the top stories on the brands and market trends that had our readers hooked.

The Juggernaut’s Top 10 Business Stories of 2024

Alia Bhatt at Met Gala 2024 (John Shearer/WireImage/Getty)

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From why the region is the mother of maximalism to the appropriation of the dupatta, our best stories on the trends, practices, and beliefs that shape us.

The Juggernaut’s Top 15 Culture Stories of 2024

Sri Lankan workers at the Link Natural factory sort through sachets of Samahan in Dompe on December 29, 2010 (AFP PHOTO/Ishara S. KODIKARA via Getty Images)

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From how Samahan became a global sensation to how a bowl of fruit became a love language, these were the food stories our readers and editorial team devoured.

The Juggernaut’s Top 10 Food Stories of 2024

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 2024’s Biggest Moments for South Asians Globally

Woman lighting candles for Diwali (Wikimedia Commons)

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Ten must-read stories to enrich your festive season.

Celebrating Diwali: 2024

Daydream of a Nocturne by Shyama Golden (shyamagolden.com)

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Fifteen must-read stories for this spooky season.

Halloween 2024: South Asian Edition

Bansi Lal cut cane for most of his life and now drives the tractor that pulls the loaded cane trucks to the rails for transportation to the Labasa mill. (Preston Merchant)

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Ten of our best stories on South Asian workers and their history around the world.

Celebrating Labor Day 2024

Illustration by Karuna Gangwani for The Juggernaut

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Fifteen in-depth stories about the event that forever changed the subcontinent.

Remembering Partition and Independence, 77 Years On

Vice President Kamala Harris looks on as President Joe Biden delivers remarks at a reception for new members of congress, Tuesday, January 24, 2023, in the East Room of the White House (Official White House Photo by Erin Scott)

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Revisit our stories on the U.S. Vice President as she reenters the spotlight for the 2024 presidential race.

Joe Biden Endorses Kamala Harris for President in Historic Move

Anurag Kashyap (Kriti Jain for The Juggernaut)

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The renegade filmmaker chats about his beef with Netflix, his stalled 900-page script, and his secret to great cinema.

Anurag Kashyap’s Mirror Doesn’t Lie

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Shankar’s 2005 vigilante drama cracked the pan-India formula long before it had a name — by speaking to ordinary people on their own terms.

Before ‘RRR,’ There Was ‘Anniyan’

Dakota Johnson as Lucy and Pedro Pascal as Harry in 'The Materialists' (2025) (A24)

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Bollywood’s love story drought continues. But is Hollywood really doing it better?

‘Materialists’ is No Modern Romance

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Don’t let the glamour fool you. A 2015 film about wealthy people on a cruise shouldn’t be so relatable. And yet, it is.