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Can India Reclaim Its Perfume Glory?

The $62 billion global fragrance industry runs on synthetics. But one country’s ancient, natural traditions are gaining ground.

Jaishree Kumar

Jaishree Kumar

Indian farmers pick flowers at a farm in Kannauj, the perfume capital of India. Traditional workers are struggling to keep their craft alive in the face of fierce competition from modern fragrance makers. (AFP PHOTO/ SAJJAD HUSSAIN/GettyImages)
Indian farmers pick flowers at a farm in Kannauj, the perfume capital of India. Traditional workers are struggling to keep their craft alive in the face of fierce competition from modern fragrance makers. (AFP PHOTO/ SAJJAD HUSSAIN/GettyImages)

Can India Reclaim Its Perfume Glory?

The $62 billion global fragrance industry runs on synthetics. But one country’s ancient, natural traditions are gaining ground.

Jaishree Kumar

Jaishree Kumar

A model walks the runway during the Germanier Haute Couture Spring-Summer 2025 show as part of Paris Fashion Week on January 30, 2025 in Paris, France (Francois Durand/Getty Images)

Culture

That “European” Beadwork? Made in India.

A model walks the runway during the Germanier Haute Couture Spring-Summer 2025 show as part of Paris Fashion Week on January 30, 2025 in Paris, France (Francois Durand/Getty Images)

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That “European” Beadwork? Made in India.

A Kashmiri resident reacts in his house damaged by cross-border shelling in Salamabad village, near the Line of Control Uri, Jammu and Kashmir, India, on May 8, 2025 (Faisal Bashir/SOPA Images/LightRocket via Getty Images)

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