About Us

The etymology of "juggernaut"

Derived from the Sanskrit word "Jagannath," juggernaut means a massive force, campaign, movement, or object. The story of Jagannath, a Hindu god, was brought to Europe in the 14th century and used in American newspapers as early as 1864. As the lore of Jagannath, “lord of the world,” spread, the word juggernaut came to refer to any “enormous entity with powerful crushing capabilities.” In naming ourselves The Juggernaut we honor the word’s South Asian roots and the unstoppable force we believe South Asia(ns) to be.

What we do

The Juggernaut is a media tech company and community that publishes well-reported stories about South Asia and South Asians. We call it “smart journalism for the South Asian diaspora,” though we welcome all readers who are curious about our stories.

We publish one new story a weekday and have now published well over 1,000 features, covering everything from politics to culture to business to tech. Our goal is to celebrate our heritage but also challenge what our history books and community have gotten wrong.

We are thoughtful in everything we do — from choosing fonts created by South Asians to paying our writers and illustrators responsibly — and have been featured in TechCrunch, Axios, Forbes, CNBC, Harvard Business School blog, and Yale.

Ownership and funding

We're funded by Y Combinator, Precursor Ventures, Backstage Capital, New Media Ventures, Old Town Media, and several other investors who are supportive of our mission and do not have editorial input. We're also funded by our readers, who pay monthly, annual, or lifetime subscription fees. Lastly, we are currently owned by our team. Read more on our editorial independence here.

How we got here

South Asians are the fastest growing demographic in the United States and the world’s largest diaspora but when Snigdha, The Juggernaut’s founder, was growing up in New York, being Indian wasn't cool. Western media focused largely on South Asia's poverty and stereotypes but that didn’t compute. 

To make sense of what was going on in South Asia, and with South Asians globally, Snigdha wrote a weekly email newsletter with analysis on the news about South Asia(ns) people needed to know. But linking to other publications wasn't enough. She wanted coverage she wasn't seeing. So she dove into figuring out what it would take to start a new media company with original stories. She called it The Juggernaut.

Why we have a paywall

Media is difficult. People like free. But free, ad-supported content often leads to clickbait articles that are low quality. Ad revenue doesn’t responsibly support the costs associated with publishing an article (not even The New York Times survives on ad revenue alone). We launched a paywall because it allows us to pay our writers and artists responsibly. It also allows us to invest in better journalism. If you have additional questions about this, please don’t hesitate to email support@thejuggernaut.com. We’d love to hear from you.

The team

Snigdha Sur, Founder & CEO

Snigdha has worked at McKinsey and advised BuzzFeed, Quartz, Amazon Studios, Scroll.in, and Reese Witherspoon’s Hello Sunshine. She got her MBA at Harvard, studied Economics & South Asian Studies at Yale, and spent five months coding at Flatiron School. She was born in Chhattisgarh, India; grew up in the Bronx and Queens, New York; and has worked and lived in Mumbai, India. She can speak Hindi, Bengali, and Mandarin. She loves Bollywood and reading novels.

Suyash Kothari, Full-Stack Engineer

Suyash Kothari graduated from Brown University, where he studied computer science with a focus in design and artificial intelligence as well as international relations, focusing on human development. He enjoys playing the saxophone, competing in Starcraft II tournaments, and playing Catan. His favorite dish is dal chawal mandiya. Suyash is from Bangkok, Thailand and Jaipur, India.

Ayesha Le Breton, Staff Reporter

Ayesha Le Breton is a New York City-based reporter. She’s written for numerous news and culture publications, including The Guardian, Observer, Dazed, Office Magazine, and gal-dem. She graduated from The New School, with honors in Journalism and Design. She is Pakistani British and grew up in the French Riviera. In her free time she enjoys pilates, reading fantasy fiction, and her favorite dish is biryani.