Aarti Virani's latest stories | The Juggernaut

Aarti Virani

Aarti Virani is an arts and culture writer, with a focus on the South Asian diaspora. Her writing has appeared in The Wall Street Journal, Surface, CNN.com, and Vogue India. She is based in Jersey City, New Jersey.

Latest articles

How the Brown Mom Became a Diaspora Comedy Favorite

As South Asian entertainers — from Lilly Singh to Poorna Jagannathan and Pinky Patel — pay homage to Brown moms, can they overhaul cultural stereotypes without reinforcing them?

Aarti Virani

August 30, 2021

(South Asian) America Runs on Dunkin’

Indian, Pakistani, and Bangladeshi immigrants have been a big part of the chain’s success. But as larger franchise networks take over, newer arrivals can no longer get their foot in the door.

Aarti Virani

August 02, 2021

How America’s Patel Brothers Won the Indian Grocery Game

For many new immigrants, the store was a saving grace in a world full of Wonder Bread and Ruffles. But for their children, is the supermarket still a necessity or simply nostalgic?

Aarti Virani

June 16, 2021

How BAPS Built a Global Brand of Hinduism — and Brought Its Practices Stateside

The group, over a 100 years old, has recently come under scrutiny for casteist labor practices in New Jersey, but has long been known for temple building around the world.

Aarti Virani

May 26, 2021

Reenvisioning How U.S. Textbooks Tell South Asian Stories

A new ethnic studies curriculum for California’s public schools was poised to become a national blueprint; instead, it is now a mere recommendation.

Aarti Virani

May 10, 2021

Growing Up Indojin

What makes you feel like you belong is profoundly personal — especially for those who grew up in the close-knit Indian diaspora of Kobe, Japan.

Aarti Virani

July 20, 2020


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