Why India Loves Archie Comics

The World War II-era series didn’t arrive in the country until decades later, yet won over an unexpected fanbase.

archie comics
Archie Comics (Archie Comics)

Divya Goyal


December 15, 2023


9 min

Archie Andrews debuted in Pep Comics in 1941, during the golden era of comic books full of superheroes who could fly, fight, and blast enemies. The boy-next-door Archie Andrews was initially a minor character alongside The Shield, yet emerged as a surprising success.

The chronicles of Archie — his humorous love triangles with Betty and Veronica, mischievous escapades at Riverdale High, and standing up for the Riverdale community in challenging moments — resonated with a generation of young men amid World War II as a lifeline to American identity. In a time of violence, these comics provided a nostalgic escape into the comforts of home. So how did a comic book series about a lovable, loyal American end up resonating decades later halfway around the world in India?

Join today to read the full story.


Already a subscriber? Log in