“Zero Civic Sense”: Are Indians Actually That F***ing Rude?
The internet thinks so. But the accusation is more loaded than you think.
In January 2026, when Amulya Rattan started filming a “fit check” video, it became something far more than she bargained for. After a guy walked behind her, ruining her shot, Rattan called him out for having “zero civic sense” — a phrase that has since become meme fodder for a very specific type of public rudeness. The clip was soon everywhere, remixed and parodied, with even Rattan poking fun at herself.
“Everyone since January has been using the term ‘zero civic sense,’” Pooja Yadav, a 24-year-old medical student who made her own viral video about the topic, told The Juggernaut.
Aishwarya Rai’s character in Mohabbatein dancing around the three heroines? “Zero civic sense.” Passengers interrupting Chand Nawab as he reports on on Eid travel? “Zero civic sense.” Indians dancing in front of a war memorial? “Zero civic sense.”
Why does the term hit so much? We spoke to influencers, sociologists, comedians, and more to break down a trend that, months later, still hasn’t gone away.