Dakota Johnson as Lucy and Pedro Pascal as Harry in 'The Materialists' (2025) (A24)

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Bollywood’s love story drought continues. But is Hollywood really doing it better?

‘Materialists’ is No Modern Romance

An Indian perfume seller and his wife, c. 1815 (Wellcome Collection)

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From colonial disgust to “imagine the smell” memes, the racist trope is back. But the real question is: who decides what  stinks?

The Myth of the “Smelly” South Asian

British Guiana Premier Cheddi Jagan and U.S. President John F. Kennedy on October 25, 1961 in the Oval Office (Abbie Rowe, White House Photographs / John F. Kennedy Presidential Library and Museum, Boston)

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Cheddi Jagan was the first Indian-origin person to run a government outside South Asia. Then, the U.S. came knocking.

How the CIA Took Down Guyana’s First Leader

People show off their henna  during an Eid celebration in Burgess Park on July 28, 2014 in London (Dan Kitwood/Getty Images)

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The joyful declaration of identity — inked in Mughal arches, crescent moons, and dainty flowers — is undergoing a revival.

The Magical, Experimental World of Eid Henna

Indian farmers pick flowers at a farm in Kannauj, the perfume capital of India. Traditional workers are struggling to keep their craft alive in the face of fierce competition from modern fragrance makers. (AFP PHOTO/ SAJJAD HUSSAIN/GettyImages)


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 The $62 billion global fragrance industry runs on synthetics. But one country’s ancient, natural traditions are gaining ground.

Can India Reclaim Its Perfume Glory?

Prasanna Sankar, Sam Altman, Dhivya Sashidhar (X)

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Rippling co-founder Prasanna Sankar is in a viral fight with his ex-wife over money, custody, and reputation — and the internet is choosing sides.

A Founder, a Divorce, and the Trial by X

Tata Group chief Ratan Tata at the launch of Jaguar, Land Rover brands in Mumbai on June 28, 2009 (Bhaskar Paul/The The India Today Group via Getty Images)


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The British automaker’s most shocking moment wasn’t a viral 2024 ad. It was when one Indian man dared to buy it.

Jaguar’s in Trouble. Can Tata Save It Again?

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Police dismissed the OpenAI whistleblower’s death as a suicide. His parents say there’s more going on.

What Really Happened to Suchir Balaji?

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Dr. Parik Patel (courtesy Dr. Parik Patel)

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What does the investor, lawyer, and chartered accountant want the world to know? “Tell them I’m defying gravity.”

Dr. Parik Patel, the Internet’s Meme Doctor

Rihanna arrives at the Rihanna x Fenty Hair Los Angeles Launch Party at Nya Studios on June 10, 2024 in Los Angeles (Kayla Oaddams/WireImage)


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Where do you go when you’ve already dressed the biggest stars in your country?

The Indian Couturiers Courting the West

AP Dhillon performs at the 2024 Coachella Valley Music And Arts Festival in Indio, California (Matt Winkelmeyer/Getty Images for Coachella)

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A language that isn’t as widely spoken as Hindi or Urdu is now the default export of the Indian subcontinent.

How Punjabi Music Went Global

Employees working at Greenlab Diamonds, a firm manufacturing lab-grown gems on the outskirts of Surat (SAM PANTHAKY/AFP via Getty Images)

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India was once the world’s biggest diamond supplier. It now hopes to reclaim that past — with a twist.

Are Lab-Grown Diamonds Forever?

USA players celebrate after defeating Pakistan in a super over during the ICC Men’s T20 Cricket World Cup at Grand Prairie Cricket Stadium on June 6, 2024 in Dallas, Texas (Matt Roberts-ICC/ICC via Getty Images)

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A group of dreamers and part-timers beat some of the world’s best. We asked them how they did it.

The U.S. Cricket Team is Here to Stay

Anand Parimal, Mukesh Ambani, Nita Ambani, Radhika Merchant, Anant Ambani, Isha Ambani, Shloka Mehta, and Akash Ambani (from left to right) during Anant’s engagement in Mumbai on January 19, 2023 (Sujit JAISWAL / AFP / Getty Images)

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India is already the fastest-growing major economy. Its richest family is its next biggest export.

The Ambanis: The Making of a Global Brand

Boroline (Snigdha Sur for The Juggernaut)

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The Indian antiseptic ointment has outlasted the British, Partition, and copycats. Its formula for winning isn’t what you think.

Boroline, the Bengali Miracle Cream

Sri Lankan workers at the Link Natural factory sort through sachets of Samahan in Dompe on December 29, 2010 (AFP PHOTO/Ishara S. KODIKARA via Getty Images)

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Fans of the Sri Lankan herbal drink, from Naomi Campbell to Amitabh Bachchan, swear it cures everything from a cold to a cough. Does it?

How Samahan Became a Global Sensation

Graduation students, faculty, and family gather in front of the John Harvard statue in Harvard Yard on May 28, 2025 (Spencer Platt/Getty Images)

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For the largest international student body in the U.S., hopes for building a better life are unraveling.

Is the South Asian ‘American Dream’ Dead?

Imran, businessman who has undergone rhinoplasty by Dr. Venkatesh at Sagar Apollo Hospital in Bangalore, Karnataka, India (Gireesh Gv/The The India Today Group via Getty Images)

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As the Hindi film industry’s beauty ideals grow narrower, audiences are pushing back.

Has Bollywood Reached Peak Plastic Surgery?

Artists take pictures at a Durga Puja festival in Kolkata on October 15, 2024 (DIBYANGSHU SARKAR/AFP via Getty Images)


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A history of worshipping powerful women shapes the region’s identity as a matriarchal utopia — but the data tells a more uncomfortable truth.

Bengal’s Goddess Contradiction

Faizan Zaki wins the 2025 National Spelling Bee (AP)

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From jhumkas to on-stage prayers, Indian American spellers are reshaping the bee as a place for cultural belonging.

How Faizan Zaki’s Spelling Bee Win Marks a New Era

Aishwarya Rai attends 'The History Of Sound' red carpet at the 78th Cannes Film Festival on May 21, 2025 (Andreas Rentz/Getty Images)


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How Aishwarya Rai’s Cannes look sparked a global conversation about the 7,000-year-old tradition.

What Does a Pinch of Sindoor Really Mean?

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How a Chennai-born pattern became both a staple of African resistance and American prep — and what it reveals about colonialism and empire.

The Global Checkered Past of Madras Plaid

Bill O'Leary Senior lounge at Thomas Jefferson High School (l-r: Eunbee Kim, Dilpreet Sidhu, and Ryan Carey) (Bill O'Leary/The The Washington Post via Getty Images)


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In Palo Alto and beyond, South Asian students are seeing honors tracks vanish — along with the vision of excellence they were raised to believe in.

Is This the End of Gifted America?

Sharmila Tagore in 'Aranyer Din Ratri' (1970)

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‘Aranyer Din Ratri’ (1970) — about four city men and the forest that unmasks them — arrives at Cannes in 4K, its influence sharper than ever.

The Satyajit Ray Film Wes Anderson Couldn’t Forget

Dr. Anandibai Joshee

The first Indian woman to get a Western medical degree was a child bride, teen mom, and physician-in-charge — all before 21.

The Tragic, Trailblazing Life of Dr. Anandibai Joshi

A model walks the runway during the Germanier Haute Couture Spring-Summer 2025 show as part of Paris Fashion Week on January 30, 2025 in Paris, France (Francois Durand/Getty Images)

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Western fashion houses are claiming they’re bringing beading back. The “Ibiza aesthetic” was never theirs to begin with.

That “European” Beadwork? Made in India.

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Cartier let Emma Chamberlain wear its choker, but denied Diljit Dosanjh. For many, it’s a shocking reminder of who still controls Indian history.

Who Gets to Wear the Patiala Necklace?

Members of Nepal's LGBT community take part in a gay pride parade in Kathmandu on August 27, 2018 (Gopen RAI / AFP via Getty Images)

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This June, explore some of our favorite long reads on queer South Asian icons, history, and culture.

Our Top Stories for Pride 2025

Hanumankind performs at the Mojave Tent at Coachella on April 12, 2025 in Indio, California (Arturo Holmes/Getty Images for Coachella)


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Dive into 20 of our favorite stories that celebrate South Asian American icons, culture, and history.

Celebrating Asian Pacific American Heritage Month: 2025

Shakuntala Pines for King Dushyanta, With Priyamvada and Anusuya (Raja Ravi Varma)

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This March, dive into our stories about women in all their multitudes. Goddess. Mother. Sister. Saint. Icon.

Celebrating Women’s History Month: 2025

A Mughal lady (possibly Farzana Begum), c.1650 (Royal Collection Trust)

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From the love story that changed mental healthcare to the impact of ‘One Day,’ dive into our top stories on love in all its forms.

South Asian Love Stories: 2025

Members of the Movement for Colonial Freedom and the Black Sash Movement march to South Africa House, 1956 (Hulton-Deutsch Collection/CORBIS/Corbis via Getty Images)

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Tracing the historic ties between Black and South Asian communities — beyond borders and timelines.

Celebrating Black History Month: 2025

Lunar New Year being celebrated in Kolkata, India (Photo by Avishek Das/SOPA Images/LightRocket via Getty Images)

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From Indo-Chinese food to ‘Harold & Kumar,’ explore 15 stories that highlight the unexpected connections between South and East Asian cultures.

Celebrating Lunar New Year: 2025

Still from 'All We Imagine As Light' (2024)

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The best of film, TV, music, and theater: All We Imagine As Light, that Asoka trend, One Day, and more.

The Juggernaut’s Top 15 Entertainment Stories of 2024

Vikas Khanna with yogurt kabab at Bungalow (Snigdha Sur for The Juggernaut)

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Dive headfirst into the raw, unfiltered perspectives of restaurateur Vikas Khanna, actor Tabu, chef Dylan Bachelet, tech memer Dr. Parik Patel, and more.

The Juggernaut’s Top 10 Profiles of 2024

Mumbai protesters on August 14, 2024 seeking justice for a woman trainee doctor who was raped and murdered on duty at R.G. Kar Medical College in Kolkata (Ashish Vaishnav/SOPA Images/LightRocket via Getty Images)

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Murders, hate crimes, and the search for justice — from the Dotbusters to the Kolkata Horror.

The Juggernaut’s Top 10 True Crime Stories of 2024

Moushumi Das collects a blood sample of a school student to check for hemoglobin before providing medicine for anemia near Agartala, India (Majority World/Universal Images Group via Getty Images)

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The South Asian aging paradox, the miracle of Boroline, why South Asian women disproportionately suffer from anemia, and more.

The Juggernaut’s Top 10 Health Stories of 2024

Untitled, anonymous, 1890s (Kalighat Pat) (DAG)

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How Tamil spread around the world, Europe claimed Indian math, an eclipse ended a genocide, and much more.

The Juggernaut’s Top 15 History Stories of 2024

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From Toyota Camry to Coke Studio, these were the top stories on the brands and market trends that had our readers hooked.

The Juggernaut’s Top 10 Business Stories of 2024

Alia Bhatt at Met Gala 2024 (John Shearer/WireImage/Getty)

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From why the region is the mother of maximalism to the appropriation of the dupatta, our best stories on the trends, practices, and beliefs that shape us.

The Juggernaut’s Top 15 Culture Stories of 2024

From how Samahan became a global sensation to how a bowl of fruit became a love language, these were the food stories our readers and editorial team devoured.

The Juggernaut’s Top 10 Food Stories of 2024

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 2024’s Biggest Moments for South Asians Globally

Woman lighting candles for Diwali (Wikimedia Commons)

Woman lighting the candles for the Festival of Lights in India (cropped)

Ten must-read stories to enrich your festive season.

Celebrating Diwali: 2024

Daydream of a Nocturne by Shyama Golden (shyamagolden.com)

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Fifteen must-read stories for this spooky season.

Halloween 2024: South Asian Edition

Bansi Lal cut cane for most of his life and now drives the tractor that pulls the loaded cane trucks to the rails for transportation to the Labasa mill. (Preston Merchant)

Bansi Lal

Ten of our best stories on South Asian workers and their history around the world.

Celebrating Labor Day 2024

Illustration by Karuna Gangwani for The Juggernaut

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Fifteen in-depth stories about the event that forever changed the subcontinent.

Remembering Partition and Independence, 77 Years On

Vice President Kamala Harris looks on as President Joe Biden delivers remarks at a reception for new members of congress, Tuesday, January 24, 2023, in the East Room of the White House (Official White House Photo by Erin Scott)

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Revisit our stories on the U.S. Vice President as she reenters the spotlight for the 2024 presidential race.

Joe Biden Endorses Kamala Harris for President in Historic Move

Dil Dhadakne Do 

Don’t let the glamour fool you. A 2015 film about wealthy people on a cruise shouldn’t be so relatable. And yet, it is.

Why ‘Dil Dhadakne Do’ Nails Rich People Drama

Stills from 'Phule,' 'Kennedy,' 'Santosh,' 'Panjab '95,' and 'Monkey Man' (The Juggernaut)

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The decline of Hindi cinema isn’t just about streaming or bad scripts — it involves something far more sinister.

What’s Really Killing Bollywood

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Could a startup queen, a horse boy prince, and a business-meets-palace plot be exactly what we need right now?

‘The Royals’ is Ridiculous — and That’s Okay

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Farah Khan’s 2004 blockbuster wasn’t just a college comedy. It reflected a fragile moment of optimism between India and Pakistan.

Why ‘Main Hoon Na’ is More Relevant Than Ever

Still from 'Superboys of Malegaon' (2024)

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What do you do when Bollywood is out of reach? If you're from one small town, you make your own damn movie.

‘Superboys of Malegaon’ Spotlights the Joy — and Pain — of Cinema

Tim Ratcliff visiting the Buddhist monastery in 'The White Lotus' Season 3 (Max)

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Season 3 uses Buddhism to dissect greed, anger, and delusion. Does it succeed or is it more Western spiritual tourism?