The Juggernaut

Poornima Apte

Poornima Apte is an award-winning writer and editor. She can be found at @booksnfreshair.

The Instagram Chronicler of History

Ahsun Zafar, better known as brownhistory, has built an Instagram following, one sepia-toned South Asian story at a time.

Poornima Apte

May 10, 2019

The Journey of Blue, From Indigo to YInMn

From the discovery of the plant-based indigo dye in South Asia centuries ago, to Dr. Mas Subramanian's accidental discovery of the vivid YInMn Blue, pigments tell tales of trade and culture.

Poornima Apte

April 05, 2019


The Juggernaut tells untold, smart South Asian stories and news you won't find anywhere else.

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