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Aadvika Gupta

Aadvika Gupta

    Aadvika Gupta is a journalist covering arts, culture, and business stories based in New York City.



    Latest Stories

    Shah Rukh Khan and Kajol in Kuch Kuch Kuch Hota Hai (1998)

    Can Men and Women Be Friends in South Asia?

    Researchers analyzed 1.38 trillion Facebook friendship ties. They found one of the world’s starkest gender divides.

    Aadvika Gupta
    Pankti and Avish Jain wedding (P Taufiq Photography)

    When Did South Asian Weddings Become ‘Content’?

    Couples are now spending big on phone-first creators to produce trending reels and TikToks — in the latest race to go viral.

    Aadvika Gupta