Cheap olive oil (priced as low as $5 on Amazon) is often mixed with lower grade oils and can make consumers sick. Brightland’s Aishwarya Iyer is hoping to change that. Her premium olive oil is priced at $37 a bottle and comes in flavors like “Alive” and “Awake.”
“Take a whiskey glass or a big spoon and just pour some [olive oil] onto it. Taste it straight,” Aishwarya tells me. “If it’s rancid or tired, it’s not a good product. It may taste a little flat like plastic Play-Doh.” If it’s pure, “it’ll have a grassy fresh green robust taste.” Sadly, mine tastes like Play-Doh. And so begins the story of Brightland.