Why China Loves Bollywood
Bollywood movies have grown popular in China — some even make more money in China than in India. What’s the secret formula?
In 2017, Bollywood smash-hit Dangal (2016), about a retired wrestler who trains his two daughters to become international wrestling champions, proved to the world that Indian movies could sometimes make more money in China ($196 million) than in India ($80 million) at the box office.
“In recent years, there are several Indian movies that are quite successful in terms of box office sales, such as Dangal and Secret Superstar,” said Hong Ju, an executive at Maoyan, the top Chinese movie ticketing app. “More and more people are considering whether Indian movies might meet the needs of Chinese viewers.”
As of 2018, China allowed only 34 censored foreign movies into its theaters. Of that number, five were from India — including Salman Khan-starrer Bajrangi Bhaijaan (2015), which pulled in $45 million, and Hindi Medium (2017), about a Chandni Chowk couple’s attempt to educate their daughter and transcend class, which pulled in $32 million.
Last year had the highest number of Indian films ever on exhibit in China. The film quota means that India and Hollywood compete for the attention of Chinese moviegoers. But what can India give China that Hollywood can’t?