How We Get the Job Done: Ayush Kejriwal

For UK-based designer Ayush Kejriwal, fair isn’t lovely. Instead, “dark is beautiful,” and he’s weaving it into his saris. “The sari is one garment that you can pick up without feeling bad about yourself,” he said. “It’s so forgiving.”

Kejriwal, who grew up in Kolkata and moved to the United Kingdom for graduate school, continues to challenge the industry’s narrow ideals of body image and beauty. He also works in public relations and draws inspiration from everywhere. “Sometimes, you are making ladies fingers with chickpeas and you never thought green and beige would go so well together,” he said.

The designer sat down with me to talk about beauty, his love for the sari, and how he wants young girls and boys to learn about self love.