August 14, 2019
New York City’s largest Pakistani neighborhood, unofficially called “Little Pakistan,” lies in the heart of Brooklyn and spreads into Flatbush and Midwood. Delis and shops on Coney Island Avenue — Little Pakistan's backbone — boast names like Punjab Grocery and Lahore Chilli, display banners touting 100% halal food, and sell authentic imported goods from South Asia. Pakistani immigrants have run many of these businesses since they started settling in the neighborhood in the 1980s, when there were a little over 25,000 Pakistanis living in the United States.
For most of these businesses, one day each year triples profits and brings in thousands of people: August 14, or Pakistan Independence Day. Local merchants started hosting the Brooklyn Mela, the community’s annual Pakistan Independence Day celebration, in 1990. In 1994, a public vote ousted the original merchants as leaders of the parade, so they broke off and formed the Pakistani American Merchants Association (PAMA). PAMA runs the parade today and has been since 1995. As of 2015, 519,000 Pakistanis were living in the U.S., with 102,000 living in New York metropolitan area. At the parade, Pakistani flags fly high next to American ones, celebrating the heritage of both homelands.
But underneath this celebration, a rivalry bubbles once more — just as it did back in 1994. Older generations of merchants and organizers, often with more conservative values, have been fighting with younger generations, who are generally more progressive, over decisions such as having more women in leadership positions. There are even rumors that there will be two melas this year due to these differences.